Elite
Company ordered a new coffee mug
design for an instant coffee brand
with the slogan: "ELITE COFFEE, the taste that I love
and know".
The goal of the design process
was a mug which would represent
the brand's values.
The
design process started with
a research into the different
types of coffee mugs.
This led me to the realization
that many of the mug's handles
resembled the shape of 'half
a heart'. The design process
continued with the duplication
and reflection of the handle's
inner space, and subtracting
it from the mug's body in order
to achieve the shape of a full
heart.
The
shape of the full heart which
is created in the mug's two dimensions
(the face view and side view)
And the fact that this form emerged
out of an existing and known handle
shape contains the values of the
"loved and known"
brand and represents its identity.
