Iris Zohar
Industrial
Designer
Graduated-
Bezalel
Academy of Art and Design
dept. of Industrial Design
Jerusalem, Israel
Tel-Aviv
University
dept. of Philosophy
Tel-Aviv, Israel
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About
The driving
force of my creative process is the design
concept.
It is the core of aspiration and the fountain
of inspiration. It is the heart and soul of
the unborn product.
When
the shape of the final product accurately
reflects the concept, they compliment each
other and create a union which resembles the
miraculous harmony between mind and body.
The
design process begins with an analysis and
thorough understanding of the client's requirements
and vision. From this emerges a clear and
distinct concept that must be strong enough
to outline the development process.
It continues with creating a product which
embodies the concept in a unique and innovative
way, using clean and clear lines which will
support and reinforce the product's concept.
The
composite design should fulfill the client's
image and marketing targets while satisfying
consumer's needs.
The
end of the development process marks the beginning
of the product's life.
The
product comes to life by linking the emotions
and imagination of the user.
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